Their flagship at 155 Regent Street has undergone a major refurbishment with a reconfiguration of the ‘Calibre Room’, the introduction of an MB&F boutique and a refurbishment of the Vacheron Constantin boutique.
The Calibre Room, now 218sq m of sales space, has been fully reconfigured to introduce new brand boutiques for Breitling, TUDOR, Hublot, Panerai, Zenith, TAG Heuer and Longines, allowing clients to have a more immersive brand experience than before with larger spaces, seated areas, and enhanced product offering.
New to the showroom is the introduction of the brand MB&F, with a new boutique on the Burlington floor; in fact, one of only two places you can purchase MB&F in the UK. MB&F is an artistic concept laboratory based around a simple idea: to assemble collectives of independent watchmaking professionals to develop radical watches – Horological or Legacy Machines. MB&F reinterpret traditional, high-quality watchmaking into three-dimensional kinetic sculptures, providing customers with a new dimension in their watch purchasing journey.
Owner and Creative Director of MB&F Maximilian Büsser said: “London is an essential hub within the watchmaking world. We were present here for about a decade, but then took a break for several years until we found the perfect retail partner with Watches of Switzerland and the beautiful Regent Street location. We are thrilled to be back!”
