Audemars Piguet has been going around the world launching a number of salons resembling apartments or houses where the Swiss watchmaker creates an intimate atmosphere for clients, or potential customers who enjoy the brand. So far outposts have been set up in cities including Hong Kong, London, Tel Aviv, New York, St. Barth’s, Barcelona, Milan and Munich.
Think elegant spaces with comfortable furniture, sleek interiors, a dining room, a full bar, espresso coffee machines, fine art on the walls and a DJ spinning music or a pianist playing tunes on a grand piano.
Audemars Piguet launched its AP House concept in 2018 and has slowly been opening them in major cosmopolitan hubs. Its 15th AP House was recently unveiled in West Hollywood in a Sunset Boulevard penthouse space in the same building that decades ago housed the L.A. Playboy Club on the first four floors.
