Watsons China today announced the launch of a Health Care Zone, both online and in over 1,200 physical stores in 270 cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Chengdu and Wuhan, as it caters to a surge in consumer interest in health and wellness as a result of the pandemic.
Over the past two years, awareness of health has come under the spotlight for consumers worldwide, and there has been increasing demand for health products that help people look after themselves, both inside and out.
According to EO Intelligence’s “2022 Youth Diet and Health Report”, Mainland China’s health care products market was estimated to have been valued at 500bn RMB in 2021, showing there is huge potential for further growth. Demand for health and wellness products is particularly strong among the younger generation. CBNData’s “Youth Health Consumption Trend Report” shows that 97 per cent of post-90s consumers care deeply about this subject.
Kulvinder Birring, CEO of Watsons China, said, “Watsons is China’s leading health and beauty retailer, with more than 60 million members and more than 200 million users on online platforms, covering 90% of metropolitan women aged 18 to 45. With a deep understanding of the needs of customers, we bring them the best health and beauty brands from across the world. As customers seek out ways to care for their own and their family’s health, Watsons has expanded its business in health products, complementing the makeup and personal care products that customer’s love, with an aim to become customers’ most-loved retailer.”
