AS Watson Group and Al-Futtaim Group has announced the opening of Watsons’ new flagship store at City Centre Bahrain Mall.
The new unit marks the brands entry into a new market alongside the UAE, Saudi Arabia and Qatar. This also marks the third store opening in three months in Bahrain, strengthening its presence across the GCC.
The 200sq m flagship store leverages Bahrain’s strategic location in the Gulf, showcasing over 200 local and international brands across meticulously designed zones. Key areas include the innovative Derma Zone, which features internationally-renowned products alongside personalised skincare recommendations and the enticing Skincare Zone, where customers can explore popular K-beauty and J-beauty brands. Additionally, the store includes a chic Makeup Zone and Sustainable Zone, each thoughtfully tailored to meet a diverse range of customer needs.
Dr. Malina Ngai, Group CEO of AS Watson Group, expressed her excitement about this milestone: “The expansion of Watsons health and beauty retail experience into Bahrain is an important milestone in our commitment in the GCC region. Just as important, this new flagship store further strengthens our partnership with Al-Futtaim Group to serve customers in this vibrant region where high-quality beauty and health products are increasingly in demand.”
Mr. Simon Naga, Vice President of Al-Futtaim Group, emphasised the strategic importance of this expansion, “The opening of our flagship Watsons store in Bahrain is a testament to our commitment to enhancing customer experiences across the region. As we continue to expand our footprint in the GCC market, we focus on delivering innovative retail solutions that meet the evolving needs of consumers.”
