The WATsNEW online concept store brings together a selection of start-up brands that have not yet been listed in Watsons physical stores.
The WATsNEW concept allows brands to launch new products that meet market demands and in turn effectively accelerate brand growth. The use of Watsons O+O (Offline plus Online) retail model and the brands powerful media platform will help start-up beauty and skincare brands to stand out from keen and strong competition.
Through the exciting WATsNEW concept, members can trial brands for free and submit a trial repot. Watsons will also invite beauty industry experts to conduce professional reviews. After vetting the brands with customers and experts, Watsons then decides whether a brand can officially enter the Watsons O+O retail platform.
This model not only helps start-up brands to save market research costs, it also provides real users and experts’ evaluation. New brands can gain customers’ trust within a short period of time, making it easier to successfully enter the market. In order to discover the new beauty and skincare brands in the Mainland, Watsons has co-operated with Unilever to select ‘UniExcubator’ high-quality start-up brands to be features on WATsNEW.
