This location is the contemporary menswear labels first ever bricks and mortar store location.
Founded in 2016 by friends Richard Singh, Tom Holmes, and Steffy Neceva, Wax London is dedicated to making affordable, quality, sustainable menswear. Starting with pop-up stores at markets and indie retail spaces across the city, the brand quickly developed a cult following within its first year, launched their hugely successful ecommerce website with worldwide shipping and are now stocked in renowned department stores across the globe.
The new 700 square foot store, which is split across two floors, will also play host to in store exclusives and collaborations. With an aim to bring the manufacturing of British outerwear back to the UK and to reduce the mileage on each garment, the majority of their outerwear pieces are made in London. True pioneers of sustainable fashion, the brand opts to work with organic yarns and dyes, recycled and upcycled fabrics where possible, uses local mills who run on clean energy with efficient water management, and outsources energy efficient modes of transport in the movement of raw products and finished goods.
Tom Holmes, Co-founder of Wax London said: “After starting the brand 4 years ago we are thrilled to be opening our first bricks and mortar store in the iconic Carnaby location. Sustainability has always been at the core of what we do and in this store we will continue to strive for greener, more ethical initiatives. We’re looking forward to bringing our customers new collaborations and exciting store exclusives.”
