The UAE retailer Choithrams is to distribute L’exotique and Dezi Fresh brands of WayCool through their distribution network in the UAE under the new pact.
WayCool Foods, a leading Indian food and agritech company, signed a memorandum of understanding (MoU) with Choithrams, one of the largest grocery retailers and distributors in the UAE. The agreement also envisages Choithrams to exclusively distribute WayCool products across retail and food service outlets in Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, and Fujairah.
Karthik Jayaraman, Co-Founder and MD of WayCool Foods, said the partnership will help the company to deliver high-quality fresh produce from all over the world to the most important market with a prominent distribution network in the UAE. India and UAE have always been strategic partners when it comes to food security. As India’s leading food and agritech company, we continue to contribute to this larger engagement,” he said.