The globally renowned burger chain that is based in the US which has 7,000 stores globally, believes Australia has the long-term potential for hundreds of outlets.
Chief Development Officer Abigail Pringle told the Australian Financial Review: “We believe Australia is a lucrative market for long-term growth. We think that the Australian market could be hundreds of restaurants.”
Wendy’s has already dipped its toes in the Australian market. In 2021 the burger brand launched a pop-up restaurant in Sydney. Pringle said the result was encouraging, and took the business a step closer to bringing the brand to Australia.
According to the AFR, discussions are already underway now with potential masters. There is no timeline attached to the plan, the focus is on finding the right partners.
