Wendy’s and the company formerly known as Facebook teamed up to create a metaverse environment.
The fast-food hamburger chain has opened the “Wendyverse” in Meta’s Horizon Worlds metaverse platform on Saturday 2 April 2022. The Wendyverse will give customers opportunities to conduct augmented and virtual reality (AR and VR), 3-D interactions with each other and with Wendy’s, with crossovers into the physical world.
In the first phase of the Wendyverse, customers with a Meta Quest 2 VR system can engage with virtual locations including:
- Wendyverse Town Square Central: A Wendy’s restaurant replicated in the virtual world. Customers can go behind the counter and meet up with friends.
- Wendyverse Partnership Plaza: Customers can play virtual basketball with a Wendy’s sandwich in the “The Buck BiscuitDome.”
Customers without a Quest 2 VR system can utilise a viewer-only version of the Wendyverse by visiting Wendyverse.com starting 2 April.
While Facebook did not invent the metaverse concept, the company is making a major push to take a leading role in the still-emerging metaverse niche, even changing its corporate identity to Meta in October 2021 (although the name of the Facebook social platform will remain the same).
