JCPenney is turning to a classic American apparel, footwear and handbag brand for its latest private label offering.
The famous department store retailer is launching Frye and Co., a western American collection it says “draws inspiration” from US shoes, boots and leather accessories brand Frye, which has been in business since 1863.
“We’re pleased to bring the exclusive Frye and Co. collection to our customers and offer the timeless, iconic style that Frye is known for,” said Michelle Wlazlo, Executive VP and Chief Merchandise Officer, JCPenney. “JCPenney strives to celebrate and serve America’s diverse, working families by providing accessible style for everyone and we’re excited to partner with a brand whose history and values align with our own.”
“Frye is an authentic American brand that holds a unique position in the fashion and lifestyle landscape,” said Christina Martin Pieper, Senior VP of Brand, Lifestyle at licensing firm ABG. “We are excited to expand the brand’s reach with the launch of Frye and Co. at JCPenney and to unveil new, distinctive product offerings inspired by the brand’s rich heritage.”
