The pair will create a unique in real life experience in the UK’s first TikTok ‘For You’ house, to be hosted at Westfield London.
Uniting the UK’s best TikTok talent across a range of different verticals including family, food and fashion, consumers will be able to experience the ‘For You’ Page in real life in a house style format with different creators and activities this summer in a UK first for the brand. The 4,000sq ft House with four themed rooms set over two floors will be open from 22nd July – 8th August.
The house has been designed to create the ultimate experience and a backdrop where visitors can learn, create and explore.The Living Room is the hub of the House, showing the power of editing, The Kitchen will showcase viral recipes and cook offs, The Dressing Room will host beauty, fashion and transformation challenges and The Garden will teach the best sports tips and tricks and dance routines to achieve sporting TikTok fame. As part of an education piece, Trust & Safety sessions will be conducted too for parents to learn how to keep their teens safe on the platform.
The immersive experience combines the offline and online worlds, bringing a taster of many passion points, from sports, to beauty, food, and entertainment – with some sessions hosted by Creators to be enjoyed by everyone at Westfield London.
Holly Harrison, Fashion & Retail Brand Partnerships, TikTok, said of the campaign: “Creators are at the very heart of the TikTok experience, and to be able to celebrate them once again in real life with this incredible activation at Westfield London is a unique chance for our community to see the For You feed brought to life. The experience of video and retail are becoming increasingly intertwined and to be able to bring TikTok to life together with Westfield London was a challenge that our team relished.”
