WhatsApp has now launched WhatsApp Pay, allowing users to send money and pay for goods for free without leaving the application. WhatsApp Pay is Facebook’s latest effort to boost commerce through its various platforms.
The move will allow users to shop with small businesses in the app, which will go towards helping bring more businesses into the digital economy and open up new opportunities for growth.
Businesses have been able to respond to customer questions and upload a catalogue of products in-app since November last year. However this marks the next major evolution of its service.
Retailers will have to pay a nominal fee for the priveldge of using the service and the fee is similar to what they may already pay when accepting a credit card transaction.
