Diageo’s new whisky experience is set open on 6 September in Edinburgh’s Princes Street and will feature a range of immersive experiences.
Johnnie Walker Princes Street is sited in a 71,500sq ft, eight floor building that was formerly the Binns department store in Scotland’s longest shopping street. It will comprise a blend of bars, restaurants, shopping and space for live events.
Barbara Smith, Managing Director of Diageo’s Scotland Brand Homes and General Manager of the Johnnie Walker Princes Street Visitor Experience, says, “Johnnie Walker Princes Street will offer something unlike any other visitor experience in Scotland. It will be a venue for everyone, whether that’s visitors to Scotland or local people in Edinburgh, Scotch whisky lovers or those savouring Scotch whisky for the first time.”
The building is topped by two bars enjoying extensive views across the city, up to Edinburgh Castle and across the old town. Open all day, the 1820 bar offers morning coffee, lunch, dinner and cocktails. Locally-sourced Scottish cuisine will be served and whisky dinners will be a special feature. The Explorers’ Bothy Whisky Bar is aimed at whisky connoisseurs. It features a sculpture and artwork by Scottish landscape artist Scott Naismith in the centre and offers over 150 whiskies, including one- of-a-kind cask editions.
