The company has revealed it has expansion plans for its Express brand, which includes growth in Mexico and Central America.
The global brand management firm, which entered into a strategic partnership with the fashion retailer last January, said it has signed long-term licensing deals to bring the Express brand to new markets, including Indonesia (with PT MAP) and Paraguay (with Kemsa). WHP will also expand the brand’s presence in Mexico with IB Group, a new anchor retail partner in the territory.
In addition, WHP has entered into a license agreement with existing Express international partner Fastco to grow the brand’s retail footprint in Central America with the opening of four new Express flagship stores in key locations through 2026.
The WHP-Express partnership includes an intellectual property joint venture designed to scale the Express brand through new domestic category licensing and international expansion opportunities. WHP’s international strategy for the brand includes a full omni-channel launch beginning in 2024 with the opening of flagship stores and e-commerce channels featuring men’s and women’s apparel as well as select categories including footwear, intimates, accessories and more.
