Continuing to expand its brick-and-mortar presence, Wilson Sporting Goods opened two new stores in the Chicago area.
In addition to sportswear, both stores sell equipment for sports such as pickleball, tennis, football and more. The suburban Oak Brook neighborhood location is 8,300 square feet, offering a full-size pickleball court and indoor putting green, along with racket stringing and laser personalization services.
Wilson’s Gold Coast neighborhood store opens as the brand’s short-term lease on Rush Street comes to an end. However, the brand noted the Rush Street store performed “incredibly well,” so the neighborhood will continue to be a priority. The latest 1,900-square-feet Gold Coast location has an expanded assortment of sportswear and more of a focus on the brand’s traditional equipment, per the email.
The company already has three New York City stores and plans to expand its footprint throughout the year.
