The fast-casual restaurant chain has entered into an agreement with JPK Capital to develop 100 Wingstop locations across Canada over the next ten years.
The first of the 100 planned locations is set to open next year in Toronto and according to Wingstop, the Canadian market has been targeted for global expansion due to its close proximity to the brand’s home market in the US.
The brand’s expansion into Canada comes on the heels of a hugely successful 2020, where the brand experienced its 17th consecutive year of position same-store sales growth. JPK Capital specialises in providing long-term capital, strategy and tech expertise to businesses to help them scale and grow their operations.
Nicolas Boudet, President of International at Wingstop, commented: “Wingstop in Canada marks another key step toward our stated goal of becoming a Top 10 Global Brand and further validates the portability of our brand on a global level. We currently see Wingstop addressing a need in the Canadian market with our unique brand positioning and product offering.”
