British sportswear retailer WIT Fitness is tapped to launch an official online CrossFit store and retail presence at major CrossFit events.
The multi-year global e-commerce and retail partnership will see WIT operate an official online CrossFit store, sell CrossFit-branded gear as its flagship London store and future physical locations globally, and have a retail presence at the CrossFit Games and other CrossFit events. WIT will also support CrossFit with future in-house products.
The partnership enables WIT and CrossFit to better serve CrossFit’s global community of members, coaches, and owners across more than 12,000 affiliate gyms worldwide, along with millions of fans of the CrossFit Games. WIT will also become a sponsor of The CrossFit Games, and it will have an onsite retail store at the Games and Semi-final events.
Dan Williams, founder of WIT Fitness, says, “WIT stands for ‘Whatever It Takes.’ We believe that training changes lives, and we want to change as many lives as possible. The CrossFit methodology and community have been doing this for over 20 years, so we are perfectly aligned in our values and our desire to promote fitness for all. Our newly formed partnership with CrossFit will enable us to cater for a whole new market of consumers across the globe.”
