The World of Coffee, the international event for coffee professionals is set to be hosted from 12-14 January and be hosted in Dubai.
World of Coffee 2022 comes as the Middle East and Africa is forecast by the industry to witness a compound annual growth of 7.5 per cent until 2025. Over 2.25 billion cups of coffee are consumed globally on a daily basis. A recent report from Statista.com says the coffee and tea market in the UAE is expected to hit US$705M – an impressive 20.6 per cent increase on 2021. “The number of specialty cafes in this region is increasing yearly to meet consumer demand which is driven by a rise in incomes,” explained Al Mulla. “There is a growing demand for the café and coffee shop culture in countries like the UAE, Saudi Arabia, Bahrain, Kuwait etc.”
The dedicated ‘Roasters’ Village’ will see local and international roasters demonstrate their skills and present new products, while in a ‘Cupping Corner’, exhibitors will present their coffees to select customer groups in dedicated Tasting Rooms. Baristas will demonstrate their skills as they prepare beverages at the show’s Brew & Expresso Bar while exhibitors will vie for a series of Coffee Design awards covering retail spaces, brands, vessel and packaging and for the overall ‘Best New Display Product.’
“The educational program enables visitors to gain a greater understanding of the artistry and technicalities of coffee production from industry specialists who are focused on inspiring and motivating local and regional industry professionals,” added Al Mulla.
