The business has solidified its plans to launch a tailored online shopping site for early learning centres, education, and disability and care services.
The new site, which was first reported by the Australian Financial Review, will improve the shopping experience for these organisations by giving them access to account management, centralised invoicing and consistent year-round prices.
Many businesses currently shop for food and groceries either in-store or on the consumer website, a Woolworths spokesperson told Inside Retail. “We know we can improve their experience with a tailored online offering,” the spokesperson said.
According to Louise Grimmer, a senior lecturer at University of Tasmania’s business school, the B2B market represents a significant expansion opportunity for B2C retailers, especially those with established online platforms and logistics networks.
“I think this is a smart move for Woolworths as retailers look for new markets in a post-Covid-19 world,” Grimmer told Inside Retail.
