Istanbul Airport operator, İGA Havalimani İşletmesi, is now close to launching its new digital marketplace offering.
Called istbuy, the new and innovative platform will offer travellers a number of products and services that are available at the airport. Utilising the latest technology including augmented reality and artificial intelligence, the istbuy offering follows the current trend for implementing digital experiences into physical retailing.
Kadri Samsunlu, CEO, İGA, commented: “The combination of multichannel marketing and online shopping with physical stores offers people an ideal shopping experience. The online experience lays the groundwork for physical purchasing. We will soon launch this platform where products and prices can be listed, queried and ordered through an advanced order structure.”
The marketplace will take the retail experience at Istanbul Airport to the next level by enabling passengers to shop with an increased awareness and consciousness of the airports services, offerings and experiences.
