America’s most iconic doll is getting her very own dedicated attraction which will launch at Santa Monica Place in Santa Monica, California.
The ticketed attraction will include an array of interactive and immersive experiences, along with a store where visitors can shop and build a customized Barbie set from scratch.
The attraction’s highlights include a life-size Barbie Dreamhouse that visitors can enter and explore, and where they can try out several Barbie careers displayed in various interactive rooms, and be “inspired to imagine the endless possibilities of following in the footsteps of Barbie to become a scientist, designer, music producer, astronaut and more,” according to the Macerich release.
In addition, guests can sit behind the wheel of a full-size Barbie Camper Van. They can also grab the mic and record in Barbie’s music studio, and take a look back at Barbie dolls and accessories from the past 60 years.
