PIF-owned Saudi Entertainment Ventures (SEVEN) has ambitious plans to introduce the world’s first PLAY-DOH-themed entertainment centres in the kingdom.
The PLAY-DOH centres will open at SEVEN’s entertainment destinations in eight locations in Saudi Arabia over the next 10 years.
The centres will feature multilevel playscapes, creativity stations and sensory discovery activity areas that fully immerse them in the essence and joy of playing with PLAY-DOH.
The centres will feature a café area for parents where they can enjoy their time while their children enjoy the PLAY-DOH entertainment.
SEVEN has partnered with Thinkwell Group, a global strategy, experience design, and production agency, to develop the PLAY-DOH themed entertainment centres.
Abdullah AlDawood, Chairman, SEVEN, said: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia.
“Our PLAY-DOH themed entertainment centres will inspire the creative minds and imaginations of children across the kingdom. Children will be able to learn while having fun at our PLAY-DOH centres located at SEVEN entertainment destinations.
“We are delighted to once again be pioneering the kingdom’s entertainment landscape with the first ever PLAY-DOH themed entertainment centres as we continue to enhance the quality of life for the people of Saudi Arabia.”
Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc said: “We are thrilled to be working alongside SEVEN to bring these truly unique experiences to fans in the kingdom.
