Conceived with fitness and wellbeing at the core, SIRO will be an immersive lifestyle destination, blending the boundaries between hospitality, fitness and wellness.
Kerzner International Holdings, the parent company of the world-famous Atlantis and ultra-luxe One & Only Resorts, is adding a new sports-centric hotel brand to its portfolio. SIRO – an acronym of strength, inclusive, reflection and original, all the brand’s values – intends to partner with a number of sports personalities and athlete ambassadors from around the world.
The first SIRO hotel will launch in Porto Montenegro in 2023, SIRO Boka Place. SIRO Boka Place will offer guests a number of demanding sailing circuits, as well as a variety of cycling routes of varying length and altitude for all fitness levels. Centred around a cutting-edge fitness club which occupies an area of 930sq m, the hotel will boast a fully-equipped gym, yoga and meditation spaces along with a swimming pool and a packed schedule of fitness classes.
Philippe Zuber, Chief Executive Officer, Kerzner International, commented: “We look forward to continuing the improvement of people’s lives with the introduction of SIRO. We recognize that holistic health is more important than ever, and the primary focus of SIRO will be exceptional fitness and wellness to support a modern and balanced global lifestyle, delivered with our renowned service in a transformative and nurturing urban environment.”
