The American denim brand has re-entered the home décor sector though a partnership with décor retailer Pottery Barn Teen.
The collection is inspired by Wrangler’s western heritage and features tie-up features sheet sets, patterned duvets, a denim quilt, pillowcases, a denim rug, horse mural tapestries, a denim hamper, a denim catchall, a denim bean bad and a denim sectional.
Jenni Broyles, Wrangler Vice President, General Manager North America, commented in a statement: “We continuously look for new opportunities to engage with consumers while staying true to our western roots, and this collaboration is an authentic way for us to bring the freedom and spirit of the West, which is the heart and soul of our brand, into the homes of consumers around the country.”
The news comes following a number of fashion companies expanding their presence into the home furnishings sector including H&M, Zara, PrettyLittleThing, Ecoalf and Mango.
