The Chinese smartphone brand Xiaomi has now closed their only UK Mi Store last week, after only a short period of 15 months of operations. The company said in a statement said that the adjustment to the company’s local retail strategy is a reaction to its fast-growing business in Western Europe.
“Since our official arrival in the UK over one year ago, we have loved building relationships with our users, Mi fans and partners and thank them all for their support.”
Though the company gave no specific reason for the closure, the UK Mi Store was notorious for stock shortages and for charging higher prices than its online channel. The store’s low patronage and an attempt to cut costs to focus on its other new Western European markets most likely attributed to the reason for its exit.
