Unveiled last weekend, technology leader Xiaomi unveiled its new brick-and-mortar site which will add new jobs to the area and increase brand awareness for Xiaomi in the city.
The move is the company’s latest in cementing its position as a technology leader in the UK and demonstrates the company’s commitment to bricks and mortar, which remains an important part of its business strategy in the UK market.
Steven Gong, Managing Director, Xiaomi UK commented: “It’s been an important year for Xiaomi and the opening of the new Birmingham store is the perfect way to close 2022. Moving into 2023 with a brand new place to connect with our customers, Xiaomi fans and our products is a really exciting prospect for the business here in the UK.”
Jay Frankenberger, Director, Mobile and Consumer Technology, Xiaomi UK commented: “We are delighted that another UK store has opened here in Birmingham, with Xiaomi fans all over the country, this will be another location to meet our customers. When it comes to technology, the chance to experience it before you make the decision to buy is so important, and that’s what we want to create with physical stores, a place to explore Xiaomi products freely.”
