Its new site has opened directly across the street from the company’s main store in Aoyama and it launched on 17 September.
Named Yohji Yamamoto 2, the new store is spread over two floors with one above ground and another below. The idea of the store is that it will experimentally develop new brands and projects, with products in the store changing regularly.
The main store in Aoyama mostly develops collection lines, this new site is a space composed of items featured by Yohji Yammamoto.
Creative Director, Kunichi Nomura, who worked on the store design said: “The store looks different when you realize it, and the store was made with the minimum necessary elements for that. We want new people to know the brand, not just the existing fans.”
