The former East London Hotel will be re-branded as a YOTEL opening April 2022. This property marks the group’s fifth city centre hotel in the UK, the fourth franchise property, the second UK hotel conversion and the nineteenth hotel in operation globally.
The 161-room hotel, conveniently located in the heart of vibrant East London, on Cambridge Heath Road, already incorporates some of YOTEL’s minimalistic design features and facilities. As part of the conversion, the property will receive a light refurbishment to incorporate YOTEL’s signature design and technology features. Guests will be able to check-in in under a minute on self-service stations at Mission Control and will be able to use their mobile devices as SmartKeys.
The hotel is ideal for both business and leisure travellers, featuring several room types, from double and twins, to family and interconnecting rooms. Accessible via the high street and hotel lobby, the hotel also features its own beautifully designed bar, restaurant, and co-working space.
“Being able to secure two franchise deals in under three months is testament to the growing strength of the YOTEL brand and its increased relevance in delivering low-touch high-tech hospitality experiences,” said Hubert Viriot, CEO, YOTEL. “We’re delighted to be working with institutional partners Crestline and Avelios, which once again showcases YOTEL’s continued sophistication in working with established hotel owners and investors.”
