Research, commissioned by retail technology expert Conversity has found that a majority of consumers (51%) aged between 16 and 34 would be more likely to shop with a retailer that has made consistent efforts to be sustainable over one that has not.
‘Mass movements, social media campaigns and high-profile influencers have had a profound and positive impact on the consumer psyche when it comes to sustainability. People are now thinking much more deeply about the wider environmental footprint of the products they buy, and brands are starting to follow suit – the Make Friday Green Again collective being an example of this.’ Sarah Cameron, Director of Customer Experience at Conversity
‘In effect, consumers are adopting something of a ‘post-war’ mindset in that they are now making far more considered purchases. Retailers and brands should be looking to latch onto this, by better personalising their experiences to empower customers to have the confidence to buy what is right for them, and to reduce the likelihood of returns.’
