The experiences are designed for visitors to create content for social media platforms such as Instagram and TikTok.
Youseum, an immersive social media museum in the Netherlands, has raised €3M in growth capital to fund its expansion across Europe, starting with new locations in Sweden and Germany. Youseum is a location-based experience in Amsterdam and Leidschendam. Its rooms are designed for guests to create content for social media platforms such as Instagram and TikTok.
“We aim to build playgrounds of boundless creativity that invite our visitors to play with social media,” said Joep Heusschen, COO and Co-Founder. “Meanwhile, we try to spark a discussion about the role of social media in our day-to-day lives.”
Youseum first opened to the public in November 2019 as a pop-up venue in Amsterdam. Despite the pandemic, the attraction welcomed more than 75,000 visitors in its first year. The new Youseum locations are opening at Westfield Mall of Scandinavia in Stockholm, Sweden and Westfield Centro in Oberhausen, Germany.
“Social media is about more than just a selfie,” Heusschen said last year. “At Youseum, we highlight the good and the bad sides of social media.”
