YouTube pioneers The Sidemen’s new SDMN Clothing store is set to open at the highly sought after space of the Bullring in Birmingham. Set to open on the 4th of October, this will mark the second physical SDMN store which gives fans the chance to sample the distinctive designs on offer in the flesh.
Started in 2013 and consisting of best friends Olajide “KSI” Olatunji, Simon “Miniminter” Minter, Josh “Zerkaa” Bradley, Tobi “TBJZL” Brown, Ethan “Behzinga” Payne and Vikram “Vikkstar123” Barn, The Sidemen are among the most high-profile internet personalities from the Europe having accrued over 21.6 million subscribers and a total of 6.4 billion video views as well as many more followers across their various social media channels.
Sidemen Clothing, often abbreviated to SDMN, is a merchandise brand owned by the Sidemen. Established in 2013, the rise of Sidemen Clothing has coincided with the Sidemen’s ever-growing online presence and their constant connection with an enormous worldwide audience. Their new 4500 sq ft store in the Bullring will house a wide array of merchandise products, including a new SDMN x Teenage Mutant Ninja Turtles collaboration range.After 9 years of trading exclusively online they opened their first physical store last year as well as also recently launching the high charting Sidemen Clothing App, showcasing an appetite for their exclusive designs. The launch of their new physical store at the Bullring in Birmingham demonstrates the continued growth of these creators, as well as giving their audience in the Midlands a further opportunity to connect with The Sidemen and see new designs in the flesh.
Speaking on the new store, SDMN Clothing MD Matt Peters states:
“We’re incredibly excited to be joining forces with the Bullring to bring the Sidemen brand to Birmingham. Last year we established that the brand absolutely works in a physical retail space and with our new store we’re confident we will continue to evolve and flourish as a unique fashion brand.”
Toby Tait, Director of Asset Management at Hammerson, added:
“Retail is evolving with a stronger focus on the human experience, which we are reflecting in the strategic repositioning of Bullring & Grand Central. Our approach aligns perfectly with SDMN Clothing’s desire to create a physical environment in which fans can experience the brand in a very tangible way, and their selection of Bullring demonstrates the destination’s continued appeal to best-in-class brands.”
SDMN Clothing continues to deliver unique options in streetwear that celebrate creativity and can be worn across all genders. After more than a decade in the YouTube space, The Sidemen have established a remarkable global following and have proven their credentials as successful entrepreneurs, with the opening of a Birmingham location set to further amplify this.
About SDMN Clothing
Sidemen Clothing, often abbreviated to SDMN, is the official merchandise brand by the Sidemen. The brand is known for delivering engaging marketing campaigns and high quality products including hoodies, jackets, tees and more for fans across the world.
