Yum China Holdings announced the opening of its Digital R&D Center with three sites in Shanghai, Nanjing, and Xi’an.
The inauguration of the Digital R&D Center represents an important milestone for the company’s strategy to build a dynamic digital ecosystem comprised of 1) the Digital R&D Center, 2) joint venturing, and 3) third party collaboration, to provide a solid foundation for Yum China to further develop its brands and businesses, accelerate expansion and capture market opportunities.
The Digital R&D Center will consolidate and expand dedicated resources to develop new solutions and services using technologies in big data, artificial intelligence (AI), middle office and digital SaaS to drive end-to-end digitalization. The Digital R&D Center will bolster Yum China’s in-house digital capabilities across various functions, such as:
- Consumer-facing: to improve Super Apps, mini programs and membership programs to provide higher quality service and customer experience
- Store operations: to upgrade systems and tools for more efficient operations and decision making, such as our digital tools for restaurant general managers, “Pocket Manager” and “Super Brain”
- Smart delivery: to further optimize delivery order queuing, trade zones, and rider routing
- Supply chain management: to enhance food safety and streamline operations from farm to fork
“Digitalisation is one of the key enablers behind Yum China’s resiliency and long-term development as we move toward our next milestone of 20,000 stores,” said Joey Wat, CEO of Yum China. “The Digital R&D Center is an important part of our investment strategy as we apply cutting-edge technologies to digitally transform stores and drive operational excellence.”
