The commitment comes despite Covid-19’s impact on sales as the company remains on track to open 850 stores this year.
Yum China this month marked its 10,000-store milestone, opening a KFC in Bo’ao, Hainan province, and CEO Joey Wat says Covid-19 won’t impact on this year’s store rollout plan.
“With our innovation capabilities, strong digital strategy, and resilient business model, I believe we will emerge from this pandemic stronger than ever, and ready to capture the exciting long-term market opportunity in China.”
Wat’s comments accompanied the release of second-quarter results showing Yum China sales recovered from the lockdown-hit first quarter. However, while 99 per cent of stores had reopened by the end of June, sales and profit were “trending unevenly”. Sequential sales growth in April and May was followed by softening revenues in June, impacted by reduced foot traffic at transportation and tourist locations.
