The London handbag brand that boasts a cult following on Instagram is now looking to connect with Chinese consumers through their first e-commerce platform in China.
A number of the brand’s best-selling collections are available on the online flagship store including Dip, Daria, Bom and Loaf, all of which are difficult to order globally. Alongside these best-sellers, Yuefi has also introduced its latest Small Woven Basket, Doris and Mini Fortune Cookie collections on the flagship store.
Since the outbreak of Covid-19, an increasing number of Chinese consumers are the core purchasers of luxury products on JD.com, making JD the perfect partner for Yuzefi, who are also looking to connect with these consumers interested in purchasing luxury items.
Kevin Jiang, President of International Business at JD Fashion and Lifestyle comments: “Since the outbreak of the pandemic, we are facing an increasing demand for luxury brands’ products. JD Luxury is looking to increase its luxury partner pool so as to provide a wide range of selections for JD’s consumers.”
