The stores not only provide convenience for tourists, giving them permanent access to the products and services offered by the chain.
The first modular seasonal Żabka stores were established in 2016 by the sea – in Międzywodzie and Międzyzdroje. From the beginning, they are very well perceived by customers and franchisees cooperating with the chain, which is why every year Żabka develops this concept – this year launching as many as 26 modular seasonal stores and 64 stationary stores, also operating seasonally. Most of them can be found in resorts on the Baltic Sea.
“Modular facilities are comfortable and safe shopping points, fully air-conditioned so that our customers – on the way to the beach or during the walk – can make daily, quick shopping. To ensure their convenience in seasonal stores, we also increased the number of deliveries – they are carried out daily, 7 days a week, and in some locations even twice a day. In part of the locations, we also increased the number of checkouts and launched additional mobile checkouts,” says Przemysław Kijewski, COO in Żabka Poland.
