The partnership will enable consumers to fully experience the Copenhagen Fashion Week via their new immersive experience: the Zalando Greenhouse.
This fashion week will be fully virtual and Zalando launches its immersive experience, the Zalando Greenhouse – exclusively created by Zalando for Copenhagen Fashion Week – where customers are invited to engage and interact with the fashion collections.
The Zalando Greenhouse virtual experience opens the doors of Copenhagen Fashion Week 2021 to fashion enthusiasts all over the world. The experience resembles the look and feel of the streets of Copenhagen, displaying sustainability-led design digitally. The immersive experience represents a step-change in how fashion collections can be showcased, and how innovative technology can inspire and drive the industry towards a more sustainable future.
Natalie Wills, Global Director of Social Media & Consumer PR at Zalando, says: “We want to use our platform to highlight brands contributing to a more sustainable industry. It’s exciting that we do so through an innovative, virtual experience like the Zalando Greenhouse”.
