Starting today, Italian retailers can connect their stores directly to Zalando’s platform and sell their products to millions of customers online.

Connected Retail’s move to Italy marks the fifth expansion in 2021 making it available in 13 of Zalando’s 23 European markets. Many retailers can achieve a daily increase in sales of 20 orders per store. Connected Retail is a central part of Zalando’s platform strategy. Physical retailers connect their stores quickly, easily and without connection costs: Zalando provides the software for the connection, online content, payment options, customer support and personal account managers.

Once entered into the program, the stores will be able to fulfill the orders that Zalando customers place on the platform. Poste Italiane will collect the orders directly from the specific store, as a customer would normally do, and deliver it to them. On request, partners can also make use of marketing services via Zalando’s 360 degree marketing unit, Zalando Marketing Services (ZMS). In addition, Italian Zalando customers will soon be able to support local shops directly by using the “delivery from a shop” filter option.

Riccardo Vola, Director Southern Europe at Zalando, adds: “Italy is one of the biggest fashion markets in Europe and very important for Zalando. I am very excited that we are launching Connected Retail and accelerating our investments in Italy. Expanding to Italy will enable us to offer support to the Italian retailers by helping them to reach millions of potential new customers.”