ZALORA and adidas collaborated to open The Supermart pop-up store in Singapore to strengthen the sports brand’s presence on the e-tailer’s platform and one can expect more joint activations in the upcoming seasons.
The pop-up stocks adidas Sportswear and adidas Originals, which include footwear, apparel and accessories for men and women from the three-stripe brand. In a seamless click-and-mortar experience, customers can browse the store, scan the unique QR codes tagged on each item, cart out on the ZALORA app and have the items shipped directly to their doorstep.
“We are committed to enriching our customers’ experience with our brands, and this pop-up demonstrates ZALORA and adidas’s presence beyond the online space. Shoppers can now enjoy in-person browsing with the convenience of online ordering and delivery. This exclusive partnership with adidas in creating this event is the first of its kind, combining one of the best brands and the best digital fashion platform in Singapore to create a unique and memorable experience for shoppers,” said Eric Cheang, Regional Commercial Director, ZALORA.
