The 37,000sq ft store, which is double the size of Zara’s previous store at Bluewater, shares its design with Zara’s other global flagships in Barcelona and Dubai.
The new Zara store showcases the brand’s full range for men, women and children over two floors with the upper level including a mezzanine featuring Zara Home. Reflecting Bluewater’s ethos of providing a unique experience for guests, the store has a dedicated personal shopping area.
Described by Zara as a model for its online and instore integration concept, the store also features an Automated Collection Point (ACP), at which customers can pick-up online orders using QR codes or PINs provided at the time of ordering online. Continuing the integration theme, the store includes self-service and dedicated refund tills to ensure the experience is as seamless as possible.
Rob Hardie, Portfolio Director at Landsec, Co-Owner and Asset Manager of Bluewater, said: “It is a testament to the strength and appeal of Bluewater to brands and consumers alike that Zara has chosen it as the debut location in the UK for its new global flagship concept. The store provides Bluewater’s guests with a genuine omni-channel experience that sets a precedent for the future of retail.”
