Today Zara reopened a newly refurbished store at Burnside Village
Shopping Centre. Set in a prime location, the store totals nearly 2,000
square metres, spanning two floors. This store was originally launched in
2011 as the third store in Australia.
The new store features the latest technological innovations from Zara’s
integrated online and physical store platform. It reflects Inditex and Zara’s
current strategy of opening stores equipped with the most efficient
technological tools so that customers can live the fashion experience in a
spacious, innovative and more sustainable environment. The quality of
space is a vital part of the concept.
The interior is predominantly white, clean and neutral with hints of colour
and warmth from the wooden furniture and the natural tones of the textiles.
The space integrates the Women’s, Men’s and Kid’s collections across
two floors. These floors are connected through escalators and a lift.
The store at Burnside Village features Zara’s latest retail concept for larger
stores. It is equipped with the most efficient technological tools to offer
customers a unique fashion experience integrated with the online platform.
Some of the services integrated with the brand’s app include a fitting room
reservation service, the ability to search online for items in the store, order
and collect them within two hours and to check available stock. The store
also boasts of an assisted checkout area.
