Online retailer Zavvi has partnered with Trafford Centre for its LEGO bricks and mortar pop-up after twelve years trading solely as an e-commerce retailer.
The store’s offering covers LEGO sets from four key passion points; Gaming, Entertainment, Art & Design and Vehicles, including best-sellers LEGO Harry Potter™, LEGO Star Wars™ and LEGO architecture sets. The selection of products available for both adults and children will mirror that available on Zavvi.com.
Joe Anderton, Managing Director at Zavvi said, “We wanted to bring to life our partnership with LEGO, a brand whose creativity and product is truly world-class. The opportunity to showcase the Zavvi offering to the consumer directly was an exciting one, and the footfall that the Trafford Centre offers over the festive period is unparalleled, so it was a no brainer really! With many high-profile brands having success here, we know we’re in good company and would like to extend our thanks to Lego and the Trafford Centre for their efforts in making the pop-up such a success.”
The Zavvi pop-up concludes a highly successful year for Trafford Centre in terms of commercialization, with numerous premium brand pop-ups having run in the centre, including Dyson, Samsung, Tom Ford, Charlotte Tilbury and Moschino.
