Following the resounding success of NEOM’s pop-up space in Bicester Village over the past 12 months, the brand has announced its opening of the permanent Wellbeing Hub in Bicester.
Leading retail designers Zebra, have worked meticulously with Jungle Fit-out Collective to create a space that embodies NEOM’s ethos of sustainability and holistic wellness.
NEOM is a British well-being home fragrance and beauty brand. Known for its commitment to enhancing wellbeing through 100 per cent natural fragrances, NEOM offers a diverse range of products designed to help you sleep better, stress less, boost your energy or lift your mood. Each wellbeing range is distinguished by its unique colour palette, encompassing soothing shades of violet, blue, yellow and greens.
Zebra took inspiration from the distinctive colours found within NEOM’s product line and has seamlessly integrated these four hues into the design of the store layout. This strategic use of colour not only enhances visual appeal but also aids customers in effortlessly navigating the space, enabling them to locate products tailored to their specific well-being needs.
To provide a complementary backdrop, Zebra has incorporated NEOM’s signature brand colour, a blush pink, along with a classic heritage light herringbone timber floor, creating an inviting and harmonious atmosphere within the store. Additionally, the inclusion of rose gold finishes throughout the signage system serves a dual purpose, ensuring clear communication while adding a touch of sophistication to the overall aesthetic.
