To celebrate its 30th anniversary in China, the brand has opened two new flagship stores in Shanghai, located in HKRI Taikoo Hui and Shanghai Taikoo Li Qiantan.
The new Taikoo Hui boutique is situated in the Jing’an District and features the brand’s newly-upgraded My Zegna, made-to-measure service. The store occupies an area of around 500sq m of retail space. The store reflects the brand’s heritage and strong commitment to art and design, cleverly combining modern elements with touches of luxury to create an elegant gallery of menswear.
Meanwhile, the new Taikoo Hui flagship is the third globally and the first flagship store in China to introduce the Atrium design concept. It inaugurates classic Italian elegance with an enhanced shopping experience and creates an inviting, luxury space where customers are able to socialise comfortably and privately.
