ZENITH and Watches of Switzerland are delighted to announce the iconic Swiss watch company’s first UK boutique.
The new boutique is now open in the Calibre Room at the world-renowned retailer’s flagship 155 Regent Street showroom.
“This is a milestone moment for ZENITH,” said Rebecca McDermott, ZENITH’s UK Brand Director. “The new boutique is a sign of ZENITH’s continuing growth and of increasing interest in our watches both internationally and here in the UK. It’s also reflective of our long-standing relationship with Watches of Switzerland, which goes from strength to strength. On behalf of ZENITH, I would like to thank Brian Duffy, CEO and Craig Bolton, President of UK & Europe, and their team at the Watches of Switzerland Group for sharing our vision and enthusiasm for this project, and for their passionate support in bringing it to fruition.”
The ZENITH boutique will offer visitors an opportunity to be immersed into the Zenith universe, taking them inside the story of the venerable Swiss watch company, which was founded by Georges-Favre Jacot in the celebrated Swiss watchmaking town of Le Locle in 1865. Today, the company is known for icons such as the Chronomaster, Defy and Elite designs, as well as for the El Primero, which in 1969 became the world’s first high-frequency, fully integrated automatic mechanical chronograph calibre.
