L’Oréal-owned Yuesai said that Zilin, as the first ambassador of the brand, will represent the contemporary company globally.
“For me, beauty means a kind of status, every Chinese woman has her own unique charm, just like Yuesai and its Founder Madame Yue Sai, with toughness inside and tenderness outside, containing internal and external beauty both,” said Zhang Zilin, in a press release announcing the news.
“As a typical Chinese girl growing up to become Miss World, what I aspire, is to see the world while not forgetting the originality. Together with Yuesai, I hope to let the world see the beauty of China. I hope that together with Yuesai, we can present the beauty of China to the globe more,” continued Zilin.
Zilin will also play a role in the creation of upcoming beauty products for Chinese women under the Yuesai banner.
Founded in 1992 by Madame Yue Sai, a media maven who hosted TV docu-series “Looking East” and brought global attention to Chinese beauty, Yue Sai is said to have introduced modern cosmetics to Chinese women. The unique luxury brand creates luxurious and essential beauty products for Chinese women, mixing traditional Chinese medicine (TCM) and modern science.
