Zimmermann has opened a second Paris boutique, moving into one of Europe’s greatest luxury thoroughfares on Faubourg St Honoré.
The latest French store of Zimmermann, Australia’s most happening runway marque, is located right opposite the British Embassy at 46 Faubourg St Honoré and the corner of rue d’Anjou.
Nestled inside an elegant pre-war building, the new boutique means that Zimmermann will now rub shoulders with the likes of Hermès, Chanel, Saint Laurent, Lanvin and Burberry – each of which have large stores within 100m.
“It’s such an exciting time in Paris and it’s great to be opening our new store on Rue du Faubourg Saint Honoré. For this project we wanted our clients to feel like they were in a completely unique environment, one that captures the heart of our brand but still has a strong connection to the local area at the same time,” said Founder and Creative Director Nicky Zimmermann in a release.
The multi-storey retail space, which was previously occupied by Salvatore Ferragamo, also happens to be located just a stone’s throw from the brand’s European headquarters and designed in collaboration with Studio McQualter.
