The group, which is the world leader in online luxury and fashion, is piloting Digital IDs in a first move to roll out the technology across its private label collections from 2021 onwards.
The two Digital ID pilots are currently running across select items from the latest Mr P. collection for MR PORTER and the entire YOOX NET-A-PORTER for The Prince’s Foundation collection. Customers shopping products included within the pilots can scan QR codes for each garment to access unique information, content and services. This includes provenance and design information, care instructions that ensure the pieces can be treasured for years to come, and inspiration to help customers style the items in their wardrobes over many seasons.
From 2021 onwards, YOOX NET-A-PORTER, working in partnership with Eon and leveraging its CircularID™ Protocol, will continue to develop the proposition, tailoring QR codes into each private label garment allowing customers to access the item’s unique Digital ID.
Unique Digital IDs are virtual certificates that can be used to record each item’s history – telling its story from manufacture through use, resale, reuse and recycling. The technology will allow customers and partners to easily check an individual garment’s authenticity, provenance, history and considerations for styling and care and repair so that they can last for longer and encourage a circular mindset. Over time, the build of a connected and trusted ecosystem of authenticated products will enable the Group to offer new services to its customers, such as virtual wardrobe management, and re-commerce and recycling to allow garments that may fade to start a new beginning and form part of a circular fashion system.
